How to Get the Most Out of Your Business Facebook Page
- Sonya Grattan
- Nov 23, 2025
- 5 min read
Updated: Dec 17, 2025
A strong presence on social media is essential for small businesses. Among the various platforms available, Facebook remains one of the most powerful tools for connecting with customers. This guide will help you harness the potential of your Facebook page to enhance customer engagement and improve business communication.
Adding Call-to-Action Buttons
One way to improve engagement is by utilising the call-to-action (CTA) buttons available on your Facebook page. These buttons encourage visitors to take specific actions, ranging from visiting your website to making a purchase or booking a service
Here’s a clear, step-by-step guide on how to add a Call button, WhatsApp button, and Message/Email button to your Facebook business page. You can do all of this from either the Facebook app or Facebook on desktop. However, you may be limited to two buttons so choose the most appropriate for your business.
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✅ 1. Add a “Call Now” Button (Phone Number Button)
On Desktop
1. Go to your Facebook Page.
2. Click the “Edit Action Button” or “Add Action Button” under your cover photo.
3. Choose “Contact” or “Call Now”.
4. Enter your business phone number.
5. Click Save.
On Mobile App
1. Open your Page.
2. Tap the three dots (…).
3. Tap “Edit Action Button.”
4. Choose “Call Now.”
5. Enter your phone number and save.
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✅ 2. Add a WhatsApp Button
Important: You must have a WhatsApp Business account with the same phone number you want to link.
On Desktop
1. Go to your Page.
2. Click Settings (left menu).
3. Select “Linked Accounts” or “WhatsApp.”
4. Enter your WhatsApp Business number.
5. Facebook will send a verification code to WhatsApp → enter it.
6. Enable “Add WhatsApp button to Page.”
On Mobile
1. Go to your Page.
2. Tap Settings (gear icon).
3. Tap WhatsApp.
4. Enter your number → receive verification code.
5. Turn on “Show WhatsApp button on Page.”
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✅ 3. Add a “Message” Button (Messenger)
Messenger is usually turned on automatically for business pages, but you can check:
On Desktop
1. Go to Page Settings.
2. Click “Messaging.”
3. Make sure “Show Messenger button” is on.
On Mobile
1. Tap Settings.
2. Tap Messaging.
3. Ensure Messaging button is enabled.
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✅ 4. Add an Email Button
The email button is usually called “Send Email,” “Email Us,” or “Contact Us.”
On Desktop
1. Go to your Page.
2. Click “Edit Action Button.”
3. Select “Email” or “Contact Us.”
4. Enter your email address.
5. Save.
On Mobile
1. Go to your Page.
2. Tap “Edit Action Button.”
3. Choose Email.
4. Enter your email address and save.
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🎉 All Buttons You Can Add
Facebook allows these popular actions:
• Call Now
• Message (Messenger)
• Send Email
• Book Now
• Shop Now
• Contact Us
• Learn More
. Here are a few popular options:
Contact Us: Directs visitors to a contact form or your email.
Shop Now: Takes customers straight to your online shop.
Sign Up: Allows users to subscribe to newsletters, webinars, or events.
Make sure to position the CTA button prominently for maximum visibility. Studies show that posts with CTAs can result in higher engagement rates.
Making It Easy for Customers to Get in Touch
Ensuring that customers can easily reach you is essential for business success. In addition to having a contact button, consider the following:
Utilise Facebook Messenger: This feature allows visitors to send you direct messages, making communication straightforward and efficient. Make sure to enable notifications so you can respond promptly.
Promote your contact information: Regularly remind customers of your contact channels in your posts and stories. Direct messaging can lead to quicker inquiries and potentially convert to sales.
By facilitating easy communication channels, you improve customer satisfaction and enhance trust in your brand.
Enabling and Managing Reviews
Customer reviews can significantly influence your business's reputation. Enabling the review feature on your Facebook page allows customers to leave feedback, which can help attract new clients.
✅ How to Enable Reviews on Your Facebook Business Page
On Desktop
1. Go to your Facebook Page.
2. On the left menu, click Settings.
3. Select Privacy → Page and Tagging (some pages show “New Pages Experience Settings”).
4. Look for “Allow visitors to review this Page” or
“Show Recommendations on Page.”
5. Toggle it ON.
If you don’t see “Reviews”
1. Go to Settings.
2. Open “Templates and Tabs.”
3. Find “Reviews” or “Recommendations.”
4. Toggle it ON
– or click “Add a Tab” and choose Reviews.
Your page will now show a Reviews/Recommendations tab where customers can rate you.
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📱 On Mobile (Facebook App)
1. Open your Page.
2. Tap the three dots (…).
3. Tap “Settings.”
4. Select “Templates and Tabs.”
5. Find Reviews and switch it ON.
If you don’t see it:
• Scroll down and tap “Add Tab.”
• Choose Reviews / Recommendations.
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❗ Why You Might Not See the Reviews Option
Facebook hides reviews if:
• You set your page category to something that doesn’t allow reviews
(e.g., “Community” or “Public Figure”).
• Your page is still using an old template.
• You’re in the New Pages Experience and the menu is in a different place.
✔️ Fix
Change your page category to something like:
• Local Business
• Service
• Business
• Hair Salon, Restaurant, Contractor, etc.
How to change category:
1. Go to your Page.
2. Click Edit Page Info.
3. Under Category, add a Business/Service category.
4. Save → refresh page.
Then the Reviews tab should appear.
Once you have set this up, the next steps would be to:-
Encourage happy customers to leave reviews: Simple requests after a purchase can increase positive feedback.
Respond to reviews: Thank customers for positive reviews and address negative ones in a constructive manner. This shows you care about customer experiences.
Share glowing reviews: Highlighting positive feedback can build trust and encourage potential clients to engage with your business.
According to research, 91% of consumers read online reviews, making this feature pivotal for business growth.
Optimising Your Page for Engagement
To truly get the most out of your Facebook page, you must focus on optimising it for engagement. Here are some actionable tips:
Post regularly: Consistency is crucial. Create a content calendar to plan your posts and maintain regular interaction with your audience.
Use a variety of content: Mix up your posts with images, videos, and polls to capture your audience's attention. Videos generate 1200% more shares than text and images combined.
Engage with your audience: Respond promptly to messages and comments. This not only improves engagement but also builds a community around your brand.
Also, consider using Facebook Insights to track engagement statistics. Understanding your audience’s preferences will inform your content strategy and help adjust your efforts for better results.
Leveraging Facebook Stories and Live Features
In addition to regular posts, Facebook offers Stories and Live features that you can take advantage of. Stories provide an opportunity for businesses to share behind-the-scenes moments, introduce new products, or host events. They remain visible for 24 hours, encouraging frequent visits from followers.
Live videos can be particularly impactful, allowing you to engage with your audience in real-time. Hosting Q&A sessions, product launches, or virtual tours can create excitement and foster a stronger connection with your customers.
Engage and Grow
Getting the most out of your Facebook Business Page can significantly impact your small business. From adding effective call-to-action buttons to managing reviews, optimizing for engagement, and ensuring easy customer communication, each step plays a vital role in enhancing your online presence.
The focus should be on building a community around your brand and inviting customers to interact with you. Active engagement can foster loyalty, and happy customers often become repeat clients.
Take the plunge and start enhancing your Facebook page today. Your small business deserves it!
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